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Board of Directors  

Mr Lim Yong Guan
Executive Chairman, CEO, co-Founder 

Mr. Lim Yong Guan is one of our Group’s founders and was appointed our Executive Chairman and CEO on 9 October 2008. Mr. Lim is responsible for the overall management, operations, strategic planning, and business development of our Group. He is responsible for, inter alia, driving the operational efficiency of our Group’s work processes, monitoring the development and performance of our Group’s business, and identifying new opportunities for our Group’s expansion. Prior to founding our Group, Mr. Lim was involved in the running of the Soo Kee group of companies which are engaged in, inter alia, the retailing of jewellery under the Soo Kee Jewellery, SK Jewellery and Love & Co. brands. Currently, he also serves as Vice Chairman for the Radin Mas Citizens’ Consultative Committee, the Bedok Centre Merchants’ Association, the Federation of Merchants’ Associations and Sian Chay Medical Institution. He also sits on the management committee for Teochew Poit Ip Huay Kuan and is Chairman for the Hua Yan Buddhist Society. 

 

Mr Lim Yong Sheng
Executive Director, Head- Branding and Marketing, co-Founder 

Mr. Lim Yong Sheng is one of our Group’s founders and was appointed our Executive Director and Head – Branding and Marketing on 9 October 2008. Mr. Lim oversees and co-ordinates the brand management and marketing strategy for our Group. His duties include ensuring consistency and cohesion in MoneyMax’s brand perception, developing integrated brand campaigns across various media platforms, and monitoring marketing and refurbishment budgets. Mr. Lim also oversees the development of our Group’s outlet concepts, the planning, execution and optimisation of branding strategies, and renovation projects. Prior to founding our Group, Mr. Lim was involved in the running of the Soo Kee group of companies which are engaged in, inter alia, the retailing of jewellery under the Soo Kee Jewellery, SK Jewellery and Love & Co. brands. 

 

Mdm Lim Liang Eng
Executive Director, Head- Merchandising, co-Founder 

Mdm. Lim Liang Eng is one of our Group’s founders and was appointed our Executive Director and Head – Merchandising on 9 October 2008. She supervises, inter alia, our Group’s procurement operations, purchasing, merchandising and pricing strategies. Prior to founding our Group, Mdm. Lim was involved in running the Soo Kee group of companies which are engaged in, inter alia, the retailing of jewellery under the Soo Kee Jewellery, SK Jewellery and Love & Co. brands

 

Mr Ng Cher Yan, PBM
Lead Independent Director  

Mr. Ng Cher Yan was appointed our Lead Independent Director on 27 June 2013. Mr. Ng has almost 30 years of experience in the areas of accounting and finance. Mr. Ng currently practises as a certified public accountant, and is the managing partner of the auditing and accounting practice, CY Ng & Co. Prior to founding CY Ng & Co., Mr. Ng worked for PricewaterhouseCoopers in Singapore and Sydney, Australia for six years. Mr. Ng currently also serves as an independent director on the boards of SGX-ST listed Samko Timber Limited, Ecowise Holdings Limited, Mermaid Maritime Public Co Ltd, and Vicplas International Limited. He is currently also the Chairman of the Citizens’ Consultative Committee of the Braddell Heights Constituency. He is a Fellow Member of the Institute of Certified Public Accountants of Singapore, as well as a Member of the Institute of Chartered Accountants in Australia. Mr. Ng was awarded the Pingat Bakti Masyarakat, or the Public Service Medal, in 2007. 

 

Dr Ong Seh Hong, PBM
Lead Independent Director  

Dr. Ong Seh Hong was appointed our Independent Director on 27 June 2013. Dr. Ong presently serves as a Senior Consultant Psychiatrist at Khoo Teck Puat Hospital, Alexandra Health Group. Prior to joining Alexandra Health Group in 2009, Dr. Ong served as clinical director and chief operating officer of Ren Ci Hospital and Medicare Centre between 2000 and 2009, and as a vice-president of corporate services with GIC Special Investments Pte. Ltd., a division of the Government of Singapore Investment Corporation (GIC), between 1997 and 1999. Dr. Ong was previously a Member of Parliament for Marine Parade Group Representation Constituency (GRC) between 2006 and 2011, and for Aljunied GRC, between 2001 and 2006. He also serves as an independent director on the boards of SGX-ST listed Dyna-Mac Holdings Ltd, Zhongmin Baihui Retail Group Ltd and Hock Lian Seng Holdings Limited. He is also a Member of the Royal College of Psychiatrists in the United Kingdom and a Fellow of the Academy of Medicine, Singapore. Dr. Ong was awarded the Pingat Bakti Masyarakat, or the Public Service Medal, in 2001.

 

Mr Khua Kian Kheng Ivan 
Independent Director  

Mr. Khua Kian Kheng Ivan was appointed our Independent Director on 27 June 2013. Mr. Khua is currently the executive director of Hock Leong Enterprises Pte. Ltd. (“HLE”), where he oversees the financial, administrative, human resource and business development aspects of HLE’s business and operations. Prior to joining HLE, Mr. Khua worked with Rider Hunt Levett and Bailey, a consultancy firm, between 2000 and 2004. Mr. Khua also currently serves as an independent director of SGX-ST listed KSH Holdings Limited. He is also a member of the Singapore Institute of Arbitrators, and an associate of the Singapore Institute of Building. He is a member of Singapore Polytechnic’s School of Architecture and the Built Environment Advisory Committee, and is a full member of the Singapore Institute of Directors.


Mr Foo Say Tun
Independent Director

Mr. Foo Say Tun was appointed our Independent Director on 27 June 2013. Mr. Foo was called to the Singapore Bar in 1995, and is currently a partner of Messrs Wee, Tay & Lim LLP, where he practises primarily in the area of civil and commercial litigation. Mr. Foo had previously practised litigation with David Lim & Partners LLP from 1996 to 1998, and with Messrs Lim Seong Chun & Co. in Ipoh from 1991 to 1994. Mr. Foo is a member of the Disciplinary Committee which presides over cases against lawyers for misconduct under the Legal Profession Act, and has been an instructor with the preparatory course leading to Part B of the Singapore Bar Examinations run by the Singapore Institute of Legal Education since 2003. Mr. Foo also serves as an independent director on the boards of SGX-ST listed Fu Yu Corporation Limited, Qingmei Group Holdings Limited, Jubilee Industries Holdings Limited (previously known as JLJ Holdings Limited) and Sino Techfibre Limited.